SG, Author at Idea Consult

cycling up a mountain

How to Size Global TAM Using AI with Defensible Data: Top Down and Bottom Up Methods

Post author:SG
Post published:April 8, 2026
Post category:Digital Transformation

TL;DR: Sizing a global TAM requires two cross-checked methods: top-down (starting from total industry revenue, narrowed by segment) and bottom-up (built from unit volume and price). AI tools can speed…

AI Market Research Tools Compared: ChatGPT vs Gemini vs Intellihance®

Post author:SG
Post published:March 27, 2026
Post category:Digital Transformation

TL;DR: We gave six AI tools the same market research prompt and scored each one on whether the output could survive investor scrutiny. General-purpose tools produced polished drafts with figures…

AI Market Research Accuracy: Why Generic Tools Get It Wrong

Post author:SG
Post published:March 26, 2026
Post category:Digital Transformation

TL;DR: Generic AI tools predict text sequences from web data. They do not query licensed datasets, so market figures they produce cannot be traced, dated, or defended. A 2024 Deloitte…